DG MNL

Boxfresh

Founded in 1989, Boxfresh with the literal meaning ‘fresh out of the box,’ is the epitome of British streetwear, drawing upon music and the arts to embody the best of UK fashion. Though initially known for its sleek and polished footwear, Boxfresh has since branched out to provide the same fresh styles through its new apparel line of graphic tees, polos, knitwear, sweats and hoodies, jackets, denims and bottoms.

With that, The Primer Group of Companies will launch its coolest brand yet on Friday, July 29, 6pm at the Ronac Art Center! So excited for this cuz I can see myself wearing their clothes! Lots of navy blue, olive, khaki, knitwear, sweatshirts, high tops, boots, etc! Stoked! See you all there!